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With lots of digital marketing channels available today, it might be quiet a tough job to choose the right one. While it is important to maintain the presence of your business in all channels, you’ll need to select 2 or 3 channels which might be most effective for your product/service. Selecting the most appropriate channels to reach the right audience requires lots of research time, as well as in-depth marketing, digital communication and business management expertise.
So, how do you identify the best digital marketing channels in 2021 for your business? These tips might be helpful!
How to Choose The Best Digital Marketing Channels In 2021?
Identify Your Audience
This is the most important step in the process of identifying the digital marketing channel best for your business. Identifying your audience means defining the profile of your potential clients. Digital marketing channels like Facebook offers you the ability to build the profile of the type of person that may be interested in our products/services through its tools like audience insights. With this tool, you can start with broad options and then narrow down the audiences based on the following information: age, gender, lifestyle, career, relationship status, education level, household, estimated income, interests, online activity, device usage and spending habits.
Define Your Business Goals
After defining your target audience, you can move towards defining your business goals/objectives. Some of the goals might be:
- How many leads or actual clients would I like to acquire every month?
- What’s the value of a lead?
- What sort of budget am I prepared to spend over a specific timeframe? And so on.
Having a clear idea of your target audience and business goals prepares you for identifying the best digital channels for your business.
SEO and Content Marketing
Search Engine Optimization (SEO) is the process of optimizing your website with the right keywords and content so that it can rank very well in the Google’s search engine results page. Unlike paid advertising, SEO takes time to work. The results of SEO efforts depends on various aspects, like domain authority (versus the competition), available assets such as a quality mobile website, link building opportunities and others, the results may vary.
Also, since SEO and content marketing are interrelated, it is very important to have fresh and original content at your website. If you have a proper content marketing strategy, you can go for content marketing. But, if you need fast results, you should better look into PPC (Pay Per Click Advertising) and display ads options.
If you have a pool of customers who have opted for email subscription, then email marketing would be the best option for you. Some studies claim that email marketing can provide a 4,300% ROI. E-commerce companies heavily rely on e-mail marketing strategies, but SMEs may also use email marketing to sell more to existing clients.
Social Media Marketing
Social media marketing is one of the most powerful tools businesses can use to achieve their marketing and branding goals. Social …